20 February 2019 LAUSANNE, Switzerland – The Future of Big Data and Analytics is this year’s headliner for the 2-day SportAccord Summit being hosted on 8 – 9 May 2019. Sporting leaders and delegates represented at the highest levels will gather at the SportAccord World Sport & Business Summit in Gold Coast, for a week of networking and key meetings, and hear the latest from subject matter experts involved in this year’s conference programme. 

Delegates can register and hear the Keynote Address given by Deon Newman, Chief Marketing Officer (CMO) and Vice President of Strategy, IBM Asia Pacific:

“I am excited to attend SportAccord 2019 to discuss how AI, IoT and cloud-based technologies are opening new opportunities in sports, management, participation and fan experience. Sports enterprises and venues are looking at new ways to get to know their loyal fans as individuals, create loyalty through experience and convert loyalty into new revenue – not just on game days but 365 days a year. 

“It is an ongoing experience that starts when a fan purchases tickets, travels to the venue, attends an event; and it continues well after the event is over. A fully designed and realized experience moves fans from passive spectators to active participants via multiple points of engagement – in both physical and digital worlds.” 

With today’s sports fans coming into stadiums with smartphones that are changing the in-person experience, fans are expecting technology to enhance game days. With this in mind, a panel will discuss the next level of fan engagement using big data and analytics to advance the sports fans’ experience, as well as discuss the ‘at-home’ experience for competing teams and ticket vendors.

Named one of the 50 Most Influential Women in Sport in 2015, Y Sport Managing Partner Sally Hancock will be among the participants on a panel delving into marketing and customer behaviour – a challenge facing every IF and sports rights-holder. Commenting on the significance of this session:

“The multi-social and digital world we now live in brings significant opportunities – for sports to deepen fan engagement and loyalty, and increased revenue streams through data and technology.

“We’re now in a new and exciting, rapidly changing era for enlightened sponsors and their sport partners. Greater precision in understanding of fan behaviours, and (finally) the true customization of sponsor packages, will lead to stronger, richer, deeper relationships with mutual benefits for all – sports, teams, fans, brand partners and their customers.” 

The Summit Hub, a new feature for SportAccord 2019, will roll-out on Day 2, with ‘Hub Breakouts’ giving delegates and speakers a unique opportunity to discuss at length, the sessions from Day 1.

Commenting on the new format, Nis Hatt, Managing Director of SportAccord said:

“It has become apparent over recent years, that many of our delegates would welcome the opportunity to have further conversations with speakers and peers when they have had time to digest the previous day’s Summit sessions. 

The Summit Hub Breakouts provide the perfect platform for delegates to gather and explore the session topics further, in a unique setting.”

To benefit from these exclusive opportunities, organisations can register for SportAccord and take advantage of the full conference programme including: CityAccord, LawAccord, MediaAccord and HealthAccord as well as the Summit; and access numerous networking events including the 3-day Exhibition, Sports Festival, and many other social occasions taking place during the Gold Coast edition of SportAccord.

To become an Exhibitor or Partner contact the sales team: or phone +41 21 612 3070. To register as a delegate and watch past SportAccord footage visit
Follow developments and updates via Twitter @sportaccord using #SA2019, or keep up-to-date via LinkedIn and Facebook. 
For media enquiries, email the Media Relations Officer:



SportAccord brings together international sports federations and organisations involved in the business of sport. The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. It engages international sports federations, athletes, industry, rights holders, organising committees, cities, government, agencies, media, technology, legal teams, medical professionals, inventors, and subject matter experts – represented at the highest levels.

SportAccord is the only global sports business event attended by all the international sports federations and their stakeholders, who host their Annual General Assemblies during SportAccord.

These stakeholders include: ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport), GAISF (Global Association of International Sports Federations) and Associate Members. SportAccord receives the full support of the International Olympic Committee.

Follow #SA2019 and #SA2020 on Facebook, Twitter, LinkedIn, YouTube and Flickr      

Deon Newman, Chief Marketing Officer (CMO) and Vice President of Strategy, IBM Asia Pacific

Deon Newman is the Chief Marketing Officer responsible for IBM Asia Pacific marketing, and head of IBM Strategy for the AP region. Prior to his appointment in July 2018, Deon served as the Global Chief Marketing Officer of Watson IoT, where he was responsible for brand strategy, digital transformation, digital marketing, and demand generation for IBM's Internet of Things business unit.

Deon grew up and begun his career in Melbourne, Australia, and during his more than 25 year technology industry career has held executive leadership positions in New York, London, Paris, and throughout Asia Pacific. He is currently based in Singapore, where he is indulging in his love for chilli crab, and developing proficient ‘Singlish’ skills. 

Follow Deon Newman via Twitter:

For press enquiries contact Mirek Hazer,, +65 82621178 (m)

Sally Hancock, Managing Partner, Y Sports

Sally Hancock is the Managing Partner of sport strategy and sponsorship consultancy, Y Sport, advising international business and sports on maximising the true value of partnerships, leading to enhanced performance, greater engagement and lasting impact on brands, businesses and communities everywhere. She is passionate about driving greater accountability in sponsorship, through effective strategy, planning and delivery. 

Previously Sally was the Director of Lloyds Banking Group’s London 2012 Partnership. She was responsible for securing the Partnership agreement with the London 2012 Organising Committee, and, subsequently, for the development of the strategy, plan, delivery and execution of the entire Partnership, from 2007-2012.  The sponsorship was transformational for Lloyds Banking Group and was voted the Most Successful UK Sponsorship of the Last 20 Years in 2013. 

Sally was named as one of the 50 Most Influential Women in Sport in 2015, and is a traveller, lover of live music and the sea.