Dentsu Inc. (President: Tateo Mataki; Head Office: Tokyo, Japan; Capital: 58,967.1 million yen) announced today that it had reached an agreement with the International Baseball Federation, IBAF, (Established in 1938, Headquarters: Lausanne, Switzerland, President: Aldo Notari) the world governing body for Baseball, giving it exclusive worldwide marketing agent contract from 2006 through 2013.

According to the agreement, Dentsu and IBAF will jointly develop new marketing strategies and programs for all IBAF Championships including the 38, 39 and 40th IBAF World Cups in 2009, 2011 and 2013.

Dentsu will exclusively promote global marketing activities for the sponsorship and broadcasting rights to these events. Dentsu, as IBAF partner, aims to take full advantage of its experience and expertise in sports marketing to further popularize Baseball competitions around the world.

Major IBAF Competitions Covered by the Agreement:

13th IBAF AA (15 and 16 years old) World Championships, 2007
3rd IBAF Women’s World Championships, 2008
23rd IBAF AAA (17 and 18 years old) World Championships, 2008
38th IBAF World Cup, 2009
14th IBAF AA World Championships, 2009
17th IBAF Intercontinental Cup, 2010
4th IBAF Women’s World Championships, 2010
24th IBAF AAA World Championships, 2010
39th IBAF World Cup, 2011
15th IBAF AA World Championships, 2011
5th IBAF Women’s World Championships, 2012
25th IBAF AAA World Championships, 2012
40th IBAF World Cup, 2013
16th IBAF AA World Championships, 2013

Contact: Takafumi Hotta Senior Manager Corporate Communications Division Telephone: (813) 6216-8042 E-mail: t.hotta@dentsu.co.jp


IBAF
Case Postale 6099, 1002 Lausanne, Switzerland
Phone: 41.21.3188240
Fax: 41.21.3188241
Main E-mail: ibaf@baseball.ch
Communication & PR: press.ibaf@baseball.ch
Website: http://www.baseball.ch/