Leaders in Performance- 8th October 2009 Chelsea FC.

Chelsea’s new Assistant Manager, Bruno De Michelis, and former England Coach, Steve McClaren are now to join the stellar line up of elite coaching talent on stage on 8th October at Chelsea FC at Leaders in Performance.
De Michelis has been credited with Chelsea’s new mental toughness – reference a stronger nerve in the Community Shield penalty shoot out with Man Utd and in a recent interview, Sun reporter Ian McGarry explained, “Combined with Ancelotti’s technical prowess, the marriage of evolutionary sports science and proven motivational techniques could prove a winning one. One it comes to a 12th man, there is almost no oneyou would rather have on your side”

Chelsea’s performance director, Mike Forde, also a speaker at the event adds, “Leaders in Performance aims to provide a greater understanding of how elite sports can cross-fertilize; to engender greater co-operation; and to show that football can reach out from its position of financial strength and help other sports- and learn from new areas of best practice at the same time.”

Steve McClaren admits that the England job should have been his ‘last’ as opposed to his ‘next’. His record with Manchester United, Middlesbrough and now FC Twente however speaks for itself and shows that you really cannot keep a good man down.

Leaders in Performance is a unique event where 150 global sports leaders who make sporting performance their business come together to share best practice.

The event will run concurrently alongside the second day of “Leaders in Football”, the world’s most exclusive football business event, thereby creating a unique networking and elite performance strategy discussion.

“This is a fantastic coup for us” commented event director Andy Rice, “Bruno and Steve bring fantastic insights from Continental football to what is already an impressive line up of international expertise. Steve has shown enormous self-belief and skill to bounce back from a difficult time as England coach to achieve great success in Holland. And Bruno enjoys a peerless reputation for the work he has done with AC Milan developing Milan lab. He will be a massive asset to Chelsea; and to Leaders in Performance”

What will be covered:

How to buy and sell talent at the right time and the right price?

How do you develop strategies to create a winning environment for sustained success?

How do you build and lead a High Performance Management team?

How do you successfully apply the use of innovative medical, sport science and psychological techniques to create a winning edge?

What are the key criteria for developing a team environment to maximise player/athlete performance across different stages of a player’s career?

How do you successfully identify, screen and recruit elite players/athletes?

What are the most successful commercial models in the business of player management?

Other Speakers include:

Dave Brailsford, CBE, Performance Director, British Cycling Federation

Much of the success of British cycling’s 14 medals, including eight golds, at the Beijing Olympics can be attributed to Dave Brailsford. Known for his attention to detail, understanding of elite performance traits, advances in technology and the ability to get the best out of athletes, Brailsford epitomises what can be achieved when science is ruthlessly applied to sport. Winner of the BBC Sports Personality of the Year Coach Award, Brailsford is already plotting British Cycling’s bid to retain the number 1 position in the Olympic medal table when the games come to London in 2012.

Mike Forde, Performance Director, Chelsea FC

Mike Forde was appointed Performance Director for Chelsea Football Club in August 2007. Through this role he is involved in all areas of performance relating to the Senior Squad, including player recruitment, medical, sport science, psychology and performance analysis to drive player selection. Prior to joining Chelsea, Mike served in a similar position for Bolton Wanderers where, in a 5 year spell, the team never finished outside the Premiership top ten and qualified for the UEFA Cup twice – an extraordinary achievement for a club of its size.

Damien Comolli, Sporting Director, St Etienne

Damien is one of the most knowledgeable Sporting Directors in Football with an extensive network of player information from around the world. Having started his coaching career at AS Monaco he joined Arsenal in 1996 spending 7 years as their European scout and was credited with the discovery of several of Arsenal’s players such as Kolo Toure, Emmanuel Eboue and Gael Clichy. After a brief and successful spell at St Etienne he was appointed Director of Football at Tottenham Hotspur with overall responsibility for the medical, academy, scouting and club secretarial departments, replacing the outgoing Frank Arnesen and is now back at St Etienne as their Sporting Director.

Valter di Salvo, Head of Performance, Real Madrid

Valter was re-signed by the then Spanish champions from Manchester United and is now Director of the Real Madrid High Performance Centre. Heavily involved in setting the personal and team performance schedules of the Real Madrid players, Valter is one of the most learned Performance Directors in football and was a Professor of Theory and Methodology of Sport Training at Rome’s University Institute of Motor Science having completed a Ph.D. in Sports Science


For further press information, to arrange a press pass or to arrange interviews with speakers, please contact-

Andy Rice
0208 5451580