Copyright Promotions Sport (CPS), the worldwide licensing agency for the RFU has scored an excellent profile for England Rugby on the UK High Street.
Leading retailer Marks & Spencer will be launching a range of England Rugby branded childrenswear. Targeted at 6-12 year olds, England Rugby branded T-Shirts, polo shirts, sweatshirts and shorts will be available in selected stores across the UK from the 12th April.
Following England’s phenomenal world cup win, the demand for England Rugby branded product has been extremely high. Many are capitalizing on this success and to coincide with the culmination of the RBS 6 nations championships, Marks & Spencer are backing the sport and the England team with this childrenswear range.
Simon Scard, Boyswear Merchandiser comments ‘Marks & Spencer is very honoured to be associated with the England Rugby and the English team that made us all so proud winning the world cup. Marks & Spencer Boyswear has a huge strength in its sportswear offer, having already signed long-term deals with the English FA and it’s captain David Beckham. We feel the deal with the RFU complements our sportswear portfolio and gives us the opportunity to assess the potential of the Rugby market.’
Sean McAuliffe, Senior Commercial Manager, Copyright Promotions Sport comments, ‘We are delighted to team up with Marks & Spencer and England Rugby. This partnership is testament to the commercial opportunities linked with the success of the England Rugby team’.
For further enquiries please contact
Gaby Dior, CPLG
Tel: +44-020-8563 6102