DENVER, June 15 /PRNewswire/ — Today, The CENTRIX Financial Grand Prix of Denver announced that Coors has extended its sponsorship of the event as the official malt beverage sponsor. Coors is an avid supporter of drivers and multiple racing events, but Denver’s Grand Prix will be the only Grand Prix event Coors will sponsor this year.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040512/LAW049LOGO)

‘We want to give back to our home town and this event is the perfect summer festival to support,’ said Coors Brewing Company’s Event Marketing Director, Steve Saunders. ‘This year’s Grand Prix offers additional weekend activities like a street party and Sugar Ray concert. Weekend goers to this urban festival will have a lot of fun and we are glad to be a part of the energy.’

As the official domestic malt beverage sponsor, Coors will provide signage and exposure in and around the racing area, and will also be a sponsor of the Thursday night, August 12th Bridgestone Street Party. On Monday, June 21st, Coors is also hosting a meet-the-driver event with Toyota Atlantics driver Danica Patrick from 6 pm to 7:30 pm at Park Meadows Mall.

‘Taking Denver’s cultural and social scene as its inspiration, the Grand Prix serves as a crossroads, bringing together the passion of the region’s people with the excitement and thrill of street racing,’ said the Grand Prix’s General Manager, John Frew. ‘Coors is certainly a company that provides Denver with energy and community support. We’re proud to have them onboard
for this full-throttle weekend.’

Tickets can be purchased at the Pepsi Center box office, at Ticket Master outlets, or online at http://www.gpdenver.com or http://www.ticketmaster.com.

For further information, please contact:

Karen Cryderman,
+1-720-838-4036, karenc@thinkbat.com, or Ed Halloran, +1-303-753-0341, halloranem@webtv.net, both of BA&T, for CENTRIX Financial Grand Prix of Denver, LLC; or Steve Saunders of Coors Brewing Company, +1-303-277-6111,
s.saunders@coors.com.