The complete programme for the 5th Annual SPONSORs Sports Media Summit on 10 and 11 May is now available for download.

The people that shape sports and media meet annually at the SPONSORs Sports Media Summit. On 10 and 11 May 2010 the great event will be upon us once again: For the fifth consecutive year industry executives and decision makers will converge for this exclusive event. Never before was the congress this big: over 60 international speakers, 9 special interest forums, and an enviable main stage lineup. Among others, the following speakers will appear at the podium:

• Stefano Turconi, Vice President International Media Distribution, NBA EMEA
• Parm Sandhu, Former CEO, Unitymedia
• Brian Sullivan, CEO Sky Germany
• Dr. Olaf Coenen, Managing Director, EA Germany
• Christian Seifert, Chairman of the DFL Executive Board

All speeches and discussions will focus on the Summits central issues. These are Broadcast & Production, Buying and Selling Sport Rights, Media and Advertising

The complete programme for the 5th Annual SPONSORs Sports Media Summit is now available for download.

The 3D TV megatrend: Sony’s plans for the television of the future

The 3D phenomenon is to be used during the 2010 FIFA World Cup: twenty-five games will be broadcast live and also shown at public viewings in 3D, and the most exhilarating moments will be captured in 3D on a Blu-ray disc. The cameras and production technology from Sony, an official FIFA Partner, make this a reality. The Japanese company affords long-standing experience in the creation of 3D technology and endeavours to “work with FIFA to bring an entirely new entertainment experience to the world of football”. David Bush, Marketing Director Sony Europe, explains how.

YouTube to become a sports channel: Google manager in the Marketing Rights Special Interest Forum

The announcement caused a furore among rights holders, marketers and media companies: Google has acquired the rights to the Indian cricket league, the IPL, for its YouTube video platform. The motivation behind this is remains unclear at this point, but Google shall shed light on the matter: Andreas Briese, Strategic Partner Development Manager, will explain the opportunities the online platform for sports offers in the Marketing Rights Special Interest Forum.

Come celebrate with SPONSORs at our fascinating two-day congress! Pick up your own personal congress ticket for just € 745 here: www.sports-media-summit.com/registration