Rai Trade, the sports rights arm of Italian state broadcaster Rai Television, have signed an agreement with the Italian men’s Volleyball League to become its exclusive commercial partner.

With the aim of exploiting the league’s brand to its full potential, Rai Trade will help to commercialise Italy’s top volleyball division, Serie A, giving it increased exposure and offering licensing rights to the markets in which it currently operates.

The licensing of products, gadgets and sportswear are all areas which both Rai Trade and the Italian volleyball’s Serie A will seek to promote.

Lorenzo Briani
Communications Director
Rai Trade
Tel: +39 06 374 98270
Fax: +39 06 3701 343