PHILADELPHIA, PA and NEW YORK, NY (August 16, 2004) – Comcast, the nation’s leading cable and broadband communications provider, and NFL Network, the first channel fully dedicated to the NFL and the sport of professional football, have reached a significant multi-year agreement to make NFL Network available as part of Comcast’s Digital Cable service.

Beginning this month, NFL Network will be added to Comcast’s Digital Plus lineup for the majority of the company’s more than eight million digital cable customers.

Comcast serves 24 of the 30 NFL team markets, and is the leading cable provider in more than half of those markets, including: Atlanta, Baltimore, Chicago, Dallas, Denver, Detroit, Jacksonville, Miami, New England, Oakland, Philadelphia, Pittsburgh, San Francisco, Seattle, Tennessee and Washington, DC.

From the latest inside information to classic football moments, Comcast Digital Cable customers will be able to experience the NFL in a whole new way.
In addition, Comcast Digital Cable customers in video-on-demand enabled markets will be able to select from a customized video-on-demand offering that includes access to NFL Network Highlights on Demand – extended highlights of each NFL regular-season game – as well as the Emmy-award winning NFL Films library.

‘We’re very pleased to be able to enhance the value of Comcast Digital Cable with the addition of NFL Network,’ said Matt Bond, Executive Vice President of Programming for Comcast Cable. ‘In addition to NFL Network’s full slate of football coverage, fans will be able to enjoy extended highlights of every game, to watch at their convenience, with Comcast ON DEMAND.’

‘We know Comcast will be a terrific partner because of their marketing prowess and strategic ingenuity,’ said Adam Shaw, senior vice president of distribution for NFL Network. ‘Combining the strength of NFL Network’s content with Comcast’s cable and VOD will be a growth driver for both of us.’

NFL Network’s programming lineup includes: 54 preseason games in 2004, 22 NFL Europe League games, NFL Total Access, the football show of record, Emmy-award winning NFL Films Presents, Playbook, the definitive Xs & Os show using team-supplied footage, In Their Own Words, the telling of a story without the use of a host or narration, Game of the Week, a one-hour condensed version of Sunday’s most compelling contest, Point After, capturing all the post-game sound following the games, No Huddle, a live whip-around show featuring multiple preseason games airing concurrently, Coach Speak, a Monday afternoon show during the season featuring coaches press conferences, NFL Replay, a two-hour re-air of original broadcast games, Inside Training Camp: Jaguars Summer, a reality series following the 2004 Jacksonville Jaguars training camp, plus access to the historic NFL Films library.

For more details contact:

Matt Hill
NFL
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