Soccerex is delighted to announce a new partnership with CNN International which sees the brand become the official international media partner at the Soccerex African Forum 23-24 October.

Under the alliance, the CNN International logo will be displayed on all promotional material including the Soccerex website, email newsletters, event brochures and signage. CNN.com will also promote the Soccerex Forum through banner advertising. The partnership comes weeks after the independent Media Survey of Global Affluents (GEMS) confirmed that CNN’s television and online services reach more upscale consumers across Europe, the Middle East, Africa and Asia; on TV and online than any other international media brand. On the African continent, CNN is the single most watched international broadcaster, winning seven out of ten of the continent’s key audiences across all platforms every month.

Commenting on CNN International’s involvement, Soccerex Marketing Director David Wright said:
“We’re delighted to welcome CNN International as official media partners for the Soccerex African Forum – it’s fantastic to be partnering with such a well renowned and respected organisation and I am sure their involvement will add value to the event. We’re looking forward to working with them on this important project and to utilizing their vast global network to showcase the African Forum.”

Reme Al-Saiegh, VP Ad Sales, CNN International said, “International business decision makers are increasingly looking to regions like Africa for inspiration and the sporting sector is recognised as a hotspot. We look forward to extending the footprint of this important event to our international audiences via our CNN platforms.”

About Soccerex
Established in 1995, Soccerex is the leading provider of business events for the global football community. Bringing together key industry decision makers from the world of football, Soccerex provides a unique commercial environment where delegates can benefit from exclusive business opportunities, networking and bespoke educational content.

Since its launch 17 years ago, Soccerex has hosted over 27 events across five continents. The Soccerex portfolio includes an annual Global Convention complemented by continental Forums and regional Seminars.

About the African Forum
The Soccerex African Forum is a new Soccerex event focusing on a mixture of continental and global football issues; the Forum will bring together the leading decision makers in African football business with their counterparts from around the world for two days of unrivalled learning, networking and commercial opportunities. It is held in Durban, South Africa, 23-24 October; the event will take place in conjunction with Kwazula-Natal Province and eThekwini Municipality.

For full information about Soccerex and future Soccerex events please visit http://www.soccerex.com // call +44 (0)20 8742 7100 // email enquiry@soccerex.com

About CNN International
CNN International is the world’s leading global 24-hour news network. Launched in 1985, its output spans breaking news, business, sport, current affairs and analysis, alongside documentaries and features. Since CNN launched in 1980, as the world’s first 24-hour news service, it has continued to lead the market. Its 24 branded networks and services across television, radio, online and mobile are available to more than two billion people worldwide, in six languages, across more than 200 countries and territories. CNN has 45 bureaux around the globe and over 1000 broadcast affiliates worldwide.

CNN has a long history of covering the African continent with a weekly offering of bespoke Africa-focused programming including the long-running Inside Africa (now thirteen years old), CNN Marketplace Africa and African Voices. The network is committed to growth in Africa. This year, ‘Inside Africa’ gained an on-the-ground correspondent in Errol Barnett, based in Johannesburg, alongside a dedicated Johannesburg-based producer. Also in 2012, CNN appointed Vladimir Duthiers as Lagos correspondent.