Pioneer Sports will host China Football Summit 2017 on June 1st-2nd in Guangzhou, China. China Football Summit 2017 will be the 3rd one of China Football Summit Series as the only event focusing on the development and outlook of Chinese whole football industrial chain. The tidal wave of capitals and policy preference made for high speed development of Chinese sports industry, China football embracing a brand new era on the cusp of evolution. China Football Summit 2017 is a good opportunity businesses can’t miss to explore new opportunities in China booming sports market, discuss China football new trend and co-build the future with senior professionals and officials.


“The China Football Summit 2016 was a truly inspirational experience that has left me excited for the future of football in China”— Jon Rosenblatt, CEO, Brandtix


China Football Summit 2016 was convened in Chongming, Shanghai city. Mr. Shen Lei, Vice Chairman of Shanghai Football Association; Mr. Xu Genbao, Founder of Genbao Football Academy & General Counsel of Shanghai SIPG FC; Mr. Gong Yaofei, Party Secretary of Chongming Sports Bureau delivered excellent speeches at the event. Pioneer Sports as the Organizing Committee arranged a site tour to Genbao Football Academy and business networking parties in facilitating deals between each other.

China Football Summit 2017 will focus on Youth Training and Big Data, surrounding: “Landscape of China’s football industry: Strategies, future plans”,“The construction of Guangzhou Football Town”, ”CSL Clubs Operation Management Experience Sharing“, “How Chinese clubs drawing lessons from international ones”, ”Is it rational investment or just people following suit with back-to-back mergers and acquisitions on foreign assets by Chinese capitals?”, ”The importance of sports medicine and rehabilitation.”China Football Summit 2017 will be a platform in depth and with multiple dimensions, through which people will not only exploit new business opportunities, but benefit a lot in terms of sports business sense. 

“CFS 2017 has received many inquiries from football clubs, agents, youth training camps, agencies, professional service, wearable device, sponsorship brands of China and abroad who expressed great interest, seeking proper cooperative opportunities. ”said the man at the wheel of Pioneer Sports in an interview before.


Senior professionals like Harold Mayne-Nicholls, Former President of FEDERACIÓN DE FÚTBOL DE CHILE; Mads Davidsen, Technical Director at Shanghai SIPG FC; Itay Ingber, Chief Operating Officer & Co-Founder at MatchVision etc. are due to attend China Football Summit 2017. Recently, Chilean national team won 2 Copa America Championship titles, defeating Argentinean National Team led then by Messi via penalty kicks; golden era football stars sprang up across the continent such as Sanchez, Vidal and Bravo. All of it couldn’t go without fertile youth training soil in Chile. This time Harold confirmed to speak at China Football Summit 2017 with the topic: The Chilean Case – from youth development to winning Copa America x 2. He plans to spread out his speech in 3 bullet points: Youth work in Chile; National team preparations; The social part of the game.


Mads Davidsen will speak at the conference in sharing SIPG’s successful experiences in technical fronts about a topic entitled “THE SIPG WAY” in 3 points: How to create a club philosophy; The SIPG-plan; Performing & developing – before winning.

Another speaker Itay will speak about “Future of Sport Competitions”, spread out in 3 points: Problems of Traditional Formats (Groups & Play-offs); The Solution: Innovation in Competition Formats; Mass Participation Sport Events – how to bring Marathons success to “Football Festivals”


The strong lineup of participants, affluent sessions and in-depth fusing of ideas are expected of China Football Summit 2017, a must-attend event. Let’s meet up in Guangzhou in June and together walk into new era of China football.

Moving on to another seismic news in China sports community:

In the evening of Mar 15th, China’s state-run television, China Central Television (CCTV), criticized Nike, the world top sportswear company for alleged false advertisement. Overnight, the “Nike Zoom Air Scandal” spread across China. The annual CCTV show “315” brings counterfeits and false products to broad daylight at World Consumer Rights Day on March 15.

The CCTV show shined the light on a shopper who bought Nike shoes sold in China that didn’t include the advertised cushions: zoom air. When questioned by the shopper, the customer service of Nike acknowledged a sensational fact that the shoes indeed do not include cushions. Nike customer service agreed on full refunding though, the shopper still accused Nike of false advertising. According to relative Acts in China, Nike was supposed to give triple refunding as compensation.


And this is not the first time Nike being accused of false advertising in ignoring customer rights and interests. As early as 2011, it was found that “Hyperdunk 2011” Nike shoes sold in China were not equipped with cushions in the forefoot area compared to products sold in America.

Leading up to football sector, in expanding Chinese market, Nike spent 15 million dollars in 2009 to secure the sponsorship deal with CSL and in 2015 lavished 100 million RMB to sponsor China men’s national team which made for its dominance in China.

Hidden behind the exuberance is at times crisis. New CSL season kicked off and another piece of news drew much attention: To date, Nike has not yet got referee uniforms in place for 2017 CSL season, all referees are still now wearing uniforms provided in 2016 season. CSL has, from the very beginning, requested what was agreed, but still Nike sat on the issue. CSL has no choice but have to clothe referees with 2016 season uniforms. When new uniforms will be in place is unknown, some sources say it is possibly before the start of the 3rd round of CSL games.

Those unfavorable news impaired Nike’s reputation and image in China. If Nike doesn’t make any changes, will it influence its future cooperation with CSL and China men’s national team?

If you have interest to attend China Football Summit 2017, please contact:


Tel: 86 (0)21 68912990