London/Amsterdam. 29 January 2005 – Chelsea Football Club and adidas today announced an 8 year sponsorship agreement.
Under the terms of the agreement, which comes into effect for the 2006/7 season, adidas will become the Official Sportswear Supplier, Official Product Supplier and Official kit supplier to Chelsea Football Club as well as a Partner, Club Sponsor and Technical Sponsor.
The partnership is a natural alliance between a leading sports brand and one of Europe’s leading clubs. Chelsea FC will be provided with the latest, most advanced sportswear and joins an exclusive list of clubs who benefit from adidas’ expertise. The partnership will allow both parties to work together to develop innovative products within an intensely fast moving industry.
Peter Kenyon, Chief Executive, Chelsea Football Club said: “This partnership is great news for Chelsea and we look forward to working with adidas, whose vision we share. We believe a global partnership with adidas will be a huge step in helping the club achieve its long term strategic goals. Together we can become a formidable team.”
Herbert Hainer, Chief Executive, adidas-Salomon AG, added: “adidas has a policy of working with the very best and we believe Chelsea Football Club represents just that. Like adidas, they are a driving force in the game with a long and proud heritage. adidas has a passion for football and we believe that this shared outlook will enable us to build a long and successful partnership.”
The sponsorship agreement comes into effect on 1st July, 2006
NOTES TO EDITORS
· Other European clubs sponsored by adidas include Real Madrid, AC Milan, Bayern Munich, Newcastle Utd, Ajax and Olympique Marseille.
For further inf
Simon Greenberg, Chelsea FC
020 7958 2833
Sarah Gower, adidas UK
0207 670 2700
Helen Wood, Chelsea FC
020 7565 1487
Jon Deacon, adidas UK
0207 670 2700