The independent market research company, Sports Marketing Surveys, has produced an analysis of Formula 1 sponsors, and their findings clearly highlight a changing trend in the category of firms who sponsor Formula One teams.

Where traditionally, tobacco and motor products dominated the Formula 1 cars and trackside advertising panels, the 2000 season shows a new trend has developed. There are now more IT companies, mobile phone operators and FMCG products on Formula 1 apparel and livery.

For example Formula 1 team Arrows major sponsor is the mobile telecommunications company, Orange, who are paying £70 million for a three-year deal.

In June, The European Union will make a decision on whether to up hold the 1998 directive, stating that all tobacco advertising and sponsorship must be banned by the end of 2006. Which would include the sponsorship of worldwide sporting events, such as Formula One, by October 1, 2006.

Sports Marketing Surveys’ Top F1 sponsors categories for 1999

1. Tobacco
2. Oils
3. Car Manufacturers
4. Drinks Industry
5. IT
6. Consumer Products (FMCG)
7. Financial Services
8. Airlines

For further information please contact:
Nigel Geach at Sports Marketing Surveys
Tel: +44 (0) 1932 350600