Braselton, GA – Sunday’s CBS Sports telecast of the American Le Mans Series sports car race from Mid-Ohio Sports Car Course scored well with viewers in the top three television markets in the United States according to overnight ratings numbers released Monday.
The two-hour live telecast earned a 1.9 Nielsen overnight rating in New York City, America’s largest market, as well as ratings of 1.5 in Chicago and 1.3 in Los Angeles. The national average was 1.1/3 share, a 10 percent increase from the overnight rating earned by the CBS Sports telecast of an ALMS event from Road Atlanta on the same weekend last year.
Other major market overnight ratings included a 1.5 in Minneapolis/St. Paul, a 1.2 in Dallas/Fort Worth and 1.1 ratings in Atlanta, Detroit and San Francisco.
The American Le Mans Series will race in several of these major market areas in the coming month, including New York with this weekend’s New England Grand Prix at Lime Rock Park in Lakeville, Conn., and the July 18 Infineon Grand Prix of Sonoma at Infineon Raceway in Sonoma, Calif., near San Francisco.
‘We are very pleased with the major market ratings performance of the American Le Mans Series on CBS Sports,’ said Scott Atherton, President and CEO of the ALMS. ‘At a time when virtually all televised sports are experiencing decreases in year-over-year ratings, this is a further indication of the interest and growing following for ALMS racing.’
For more details contact:
Andy Hall, American Le Mans Series – Director of Media & Communications
(706) 658-2036, email@example.com
The American Le Mans Series
1394 Broadway Avenue
Braselton, GA 30517