CBM Media is about to launch a new television channel on Freeview this summer, having been granted the last remaining channel on Crown Castle’s Freeview multiplex.
One focus of the station is to be a home for British sport, especially those secondary sports that at present have great difficulty securing television exposure. There are many sports in which Britain lead the world but whose competitors remain anonymous to the public that they represent. The station will provide an unrivalled opportunity for such sports to get the quality and quantity of airtime they require.
The station will also broadcast finance, business news and movies. This will provide a major opportunity to showcase the work of independent production companies in the UK.
CBM is very excited about bringing world class British sporting performances to air and being involved in this latest channel on Britain’s fastest growing digital television service, Freeview. CBM will broadcast 24/7 in the general entertainment line up on channel 22.
CBM have contracted with Bloomberg, for whom the new station will provide an opportunity to gain exposure on Freeview and be part of the growing shift towards digital television in Britain.
Freeview is perfect for viewers who want access to more channels for an easy one-off payment and with no contract. It offers around 30 channels of digital television, interactivity and text, as well as 19 digital radio services – all delivered to existing TVs through a rooftop aerial. Recent research estimates that some 1.6 million households already have Freeview, which launched less than 12 months ago.
Matt Seaman, General Manager of Freeview, welcomes the arrival of the latest channel to the Freeview package: ‘With its mix of sport, and general entertainment throughout the day, CBM will combine several different, attractive offerings within a single channel, and that means even more choice and variety for Freeview’s viewers.’
For more details contact:
Martin Henlan – Press & Communications Department
CBM Media Limited
Fax no. 02476 23 6926
Email address: info@citybm.com
Freeview Website: http://www.freeview.co.uk