Europe’s leading lubricants company, Castrol, has announced a new partnership with broadcaster Eurosport, to showcase its sponsorship of UEFA EURO 2008.
The deal – which kicked off on 8th September – builds on the recent announcement that Castrol has signed high profile brand ambassadors, including the Arsenal Manager, Arsène Wenger and Bayern Munich coach, Ottmar Hitzfeld to spearhead their football credentials in the lead up to the Finals next summer.
Commenting on the deal, Vijay Solanki, Head of Marketing Services for Castrol Europe, said that the partnership is a key component of the brands long-term football agenda:
“We have already assembled a stellar line up of brand ambassadors who will be supporting our UEFA EURO 2008TM partnership and helping us deliver a performance message which of course, ties back into our business. The Eurosport deal gives us a fantastic platform to communicate this. Despite being new to football, we can help bring ideas to this partnership that are beneficial to Eurosport and more importantly, to the fans who will be watching.”
Eurosport’s Pan European reach and pedigree made it an obvious choice for Castrol, providing fans in 59 European markets access to live sport and sports news.
The deal includes both broadcast and online activity. Broadcast elements will include sponsorship of Eurosport’s UEFA EURO 2008™ qualifier coverage and of Eurosport’s key football programmes – EuroGoals and Inside EURO’08. On top of this, Castrol is developing new content with Eurosport, including EuroIndex, which will link back to Castrol’s role as Official Statistics Sponsor at the tournament by providing viewers with the latest news and key stats from the UEFA EURO 2008™ Qualifiers.
Online activity will be focussed on driving traffic to http://www.castrolindex.com/ which itself will host a range of content and an in-depth database of statistics based on team performance at the tournament. Eurosport’s Yahoo! Tie-up ensures Castrol will have a digital footprint in all of its key European markets.