Carlsberg UK today announced a new partnership deal with Tottenham Hotspur, which sees the start of a 3-year commercial relationship. The agreement, which includes exclusive pouring rights, ground signage, tickets and player appearances, will position Carlsberg as the Official Beer of Spurs until 2007

Matt House, Director of Commercial Partnerships, commented ‘To be working in partnership with such a high profile brand in the sports arena is a fantastic achievement for the club. Carlsberg marks a significant accomplishment for the club and its brand profile and we look forward to a long and mutually successful relationship in the future. ‘

Added Gareth Roberts, Sponsorship Controller, Carlsberg UK,
‘This deal is exciting news for Carlsberg UK and we look forward to establishing ourselves as Official Beer. Our partnership with Spurs is vital to our strategy of growth of our Carlsberg and Carlsberg Export brands in the London area. We are confident that together with the commercial team at Spurs we will develop a successful partnership.’

Carlsberg is committed to football at all levels of the game through it’s official beer status with the England Team, The FA Cup, Euro 2008, club sponsorship of Liverpool FC and involvement in grassroots football. Carlsberg will bring its unique and extensive football credentials to the partnership, to the benefit of the fans and the community of Tottenham Hotspur.

For further information, please contact:

Fran Jones at Tottenham Hotspur 0208 365 5059

James Maxton at Carlsberg Press Office 020 7611 3615 / 07985 193 853

Sarah Harris at Carlsberg Press Office 020 7611 3675/07970 146 259