Edmonton 2001 World Championships in Athletics signs national partner agreement with Labatt Breweries of Canada
Edmonton 2001 World Championships in Athletics is pleased to announce Labatt Breweries of Canada as a national partner.
‘Labatt has long taken a leadership role in helping to bring world-class athletic events to Canada, and we welcome them to our slate of national partners, ‘ said Jack Agrios, Chairman, Board of Directors, Edmonton 2001.
‘We are delighted to have them aboard as a national partner, and welcoming The World’s to Edmonton.’
As a national partner, Labatt is interested in supporting plans by organizers of The World’s to recognize efforts and contributions of the thousands of Edmontonians who have come forward to volunteer and help host The World’s. Through its national partnership, Edmonton 2001 and Labatt will explore many opportunities to use their strengths to help welcome The World’s.
‘As a Canadian company, Labatt has prided itself on its support for the communities in which we operate,’ said Jeff Clark, President, Labatt Breweries Western Canada. ‘The World’s is an event like no other, and we are privileged to be part of the team and this great event.’
Labatt, one of the nation’s longest-established and most successful brewing companies, employs more than 200 people in Edmonton in the brewing, marketing and sales of nine of the company’s 60 different quality beers.
Labatt is part of Belgian-based Interbrew S.A., one of the largest brewing groups in the world.
The 8th IAAF World Championships in Athletics is expected to bring more than 3,000 athletes, coaches and officials from more than 200 countries, to Edmonton, Alberta, Canada to compete in 24 men’s and 22 women’s athletic events. More than 2,500 media are expected to attend and provide coverage around the world.
The IAAF World Championships in Athletics is the third-largest sporting event in the world, based on a world-wide television audience of four billion viewers expected to tune in during the ten days of competition.
The IAAF World Championships in Athletics is third in scope only to the Summer Olympics and World Cup Soccer.
Edmonton 2001 World Championships in Athletics is pleased to acknowledge the following partners: IAAF partners: TDK, Adidas, Coca-Cola, EPSON, SEIKO, Eurovision and TBS; Government Partners: Canadian Heritage, Government of Alberta and the City of Edmonton; National Partners: Labatt, TELUS and Royal Bank Financial Group. For more information, visit the Edmonton 2001 Web site at www.2001.edmonton.com.
For more information
Jeff Welke
Media Relations
Edmonton 2001 World Championships in Athletics
Telephone: (780) 821-2704