Cadillac today announced that it has agreed to sign on as the title sponsor of the July 2002 auto-racing event.
As part of the sponsorship agreement, the race will be known as The Cadillac Grand Prix of Washington, D.C., and Cadillac’s name will be represented in a new logo for the event.
‘We are especially pleased to be a part of bringing the most competitive in international endurance racing to the nation’s capital,’ said Mark R. LaNeve, Cadillac general manager.
‘Exciting things are happening at Cadillac these days and our participation in the American Le Mans Series (ALMS) with our two Cadillac Northstar LMP cars is a means to connect with a new generation of luxury customers.’
‘Cadillac is one of the most powerful automotive brands in the world,’ said Chris Lencheski, co-founder and chairman of the board, National Grand PrixHoldings.
‘We are pleased to have such a prestigious name in front of our race. This is the first time Cadillac has been a title sponsor for a race. I think Cadillac¹s involvement in the Washington Grand Prix speaks volumes for what people in the industry think we are trying to do for auto racing in Washington, D.C.’
Cadillac plans to bring an exciting exhibit to the paddock area titled, ‘The Cadillac Experience,’ where those attending the race will have a chance to view Cadillac¹s of the past, present and future. As part of the partnership with the race, Cadillac will have its name prominently displayed throughout the grounds of RFK during the three-day event. Cadillac will also have its name included in the new logo for The Cadillac Grand Prix of Washington, D.C.
‘The local Cadillac dealers are very enthusiastic about this partnership, and we hope this enthusiasm spills over and reaches potential new Cadillac customers in the Washington, D.C., metro area,’ said Steve Rosenblum, Cadillac brand manager for motorsports. ‘We are working with our Cadillac dealers to provide opportunities for the entire area to enjoy this unique event through special promotions and coverage.’
‘We are honored to have Cadillac as the title sponsor of this race,’ said George deBidart, co-founder, National Grand Prix Holdings. ‘Cadillac has a rich and proud history in the automotive industry, and they are a perfect fit for this event.’
The Cadillac Grand Prix of Washington, D.C., which is coming to the grounds of RFK Stadium July 19-21, will feature races of four sanctioning bodies; American Le Mans (ALMS), Trans-Am, World Challenge and Star Mazda. It will be the first major auto-racing event in the D.C. metropolitan area in more than 80 years. The ALMS race will be televised live on NBC and CBS will air the Trans-Am race. The three-day weekend festival will feature a concert, world-record breaking jump by Robbie Knievel, Lifestyle Expo and a celebrity match race.
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Tickets are available through Ticketmaster at (202) 432-SEAT or at www.ticketmaster.com.