The Badminton World Federation (BWF) and HSBC cordially invites you to the launch of our new outdoor badminton game.

WHAT: Outdoor Badminton Global Launch

WHEN: Tianhe Gymnasium, Guangzhou, China

WHERE: 1pm, Monday 13 May 2019

With the ongoing support of HSBC, BWF has been working towards finding an effective, economic and sustainable way of inspiring more people to play more badminton in more places.

We have spent the last five years working with numerous collaborators to create an exciting new development in the sport, with an increased potential for a new, highly attractive form of competitive badminton, with a key focus on global participation.

This ambitious new development project has been specifically designed to create a greater number of opportunities for men and women of all ages and ability to play badminton on hard, grass and sand surfaces in parks, gardens, streets, playgrounds and beaches around the world.

Both the BWF and HSBC are hugely excited about the impact this development will have on the sport in this region and beyond.

Photo and video opportunities will be provided to all sections of the media of the activities at the launch, as will one-on-one interviews with VIPs and athletes. A Video News Release (VNR) package will also be made available post-event.

To signal your interest to attend this global event, please send your RSVP to Oliver Pearce and Rachel Zhou at Sinclair by Friday 3 May.




The Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). It was originally the International Badminton Federation (IBF) which was founded on 5 July, 1934, before being rechristened the Badminton World Federation in 2006.

The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.

The BWF’s vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience; and to create innovative, impactful and sustainable development initiatives.

BWF has its headquarters in Kuala Lumpur, Malaysia, with 189 Member Associations worldwide.

Poul-Erik Høyer is the BWF President and Thomas Lund is the BWF Secretary General.

Websites: and



HSBC Holdings plc

HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide across 66 countries and territories in Europe, Asia, North and Latin America, and the Middle East and North Africa. With assets of US$2,558bn at 31 December 2018, HSBC is one of the world’s largest banking and financial services organisations.