Lausanne, 17th January 2018 – Burson-Marsteller, a leading global strategic communications and public relations firm, announced today it has fully integrated its specialised international sport consultancy firm, TSE Consulting, and formed a new unit, Burson-Marsteller Sport.  Beginning today, TSE Consulting will operate under the Burson-Marsteller name.

Following the acquisition of TSE Consulting in February 2016, this final step of integration will combine TSE Consulting’s industry expertise and knowledge with Burson-Marsteller’s global resources. Headed by former TSE Consulting Managing Director Lars Haue-Pedersen, the new sports unit will consist of the team of consultants from TSE Consulting combined with sport experts from various Burson-Marsteller offices. Burson-Marsteller Sport will operate from Lausanne, Switzerland and have a global reach to service clients worldwide.

 “We have been very satisfied with the performance of TSE Consulting following the acquisition two years ago and this integration is a natural step,” said Ramiro Prudencio, CEO, Burson-Marsteller Europe, Middle East and Africa. “The international sports market is developing rapidly, and with a new dedicated sport unit we can include a new dimension to our services that will add significant value to our clients. And what better place to host Burson-Marsteller Sport than the Olympic Capital Lausanne.”

Lars Haue-Pedersen, Managing Director, Burson-Marsteller Sport, said: “This is a very exciting move forward for all of us coming from TSE Consulting. We are both proud and honoured be part of a leading global firm like Burson-Marsteller and we can now bring wider communications and PR services to our clients in the international sports world.  I am convinced that the combined forces of our deep expertise in sport and the global reach of Burson-Marsteller’s strategic communication services will create a powerful impact for both current and prospective clients.”

Burson-Marsteller’s new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:


Tanya Heimlich-Ng Yuen – Director, Burson-Marsteller Sport

Tel: +41 21 313 23 00 Email: