Soccerex are delighted to announce that Tom Bender, Chief Marketing Officer of the DFL, and Dr. Robert Niemann, Chief Executive Officer of DFL Sports Enterprises, will be presenting at this year’s event.

Germany’s Bundesliga continues to be the most profitable league in Europe. In 2008, the league accrued 43% of its revenue from commercial streams, including sponsorship. Contrary to other leagues among the “big five” European leagues, the Bundesliga does not generate the largest share of its revenue from broadcasting deals.

Late last year the DFL set up DFL Sports Enterprises, a subsidiary responsible for marketing and selling the media rights for the Bundesliga. This month alone, DFL Sports Enterprises have completed deals with three broadcasters, including ESPN, to show Bundesliga games in Brazil for the next three seasons.

This presentation will inform Soccerex 09 delegates about the development of this new revenue stream and the continuing financial strength of the Bundesliga.

To find out more about the Soccerex 09 conference programme and discuss your attendance at the world’s leading football business convention please call the Soccerex Team on +44 (0)20 8742 7100.


Soccerex 09 Convention (Johannesburg, South Africa)
Football Festival 28 – 29 November
Conference & Exhibition 30 November – 2 December

If you would like to know more information about Soccerex 09 and other future Soccerex events please visit // call +44 (0)20 8742 7100 // email

For further information about DFL Sports Enterprises please visit