The UK’s fastest growing fund management company, Britannic Asset Management, have appointed Capitalize Ltd to review their current sponsorship strategy.

The appointment, which was made after a two-way pitch, will see Capitalize move into a new market sector and add to their high-profile client rosta that already includes Orange, Bacardi-Martini and Hi-Tec.

The brief is for Capitalize to design and implement a high profile sponsorship campaign, which motivates Britannic Asset Managements existing clients and potential new clients.

BAM have over £19bn in funds under management. They manage pension funds for large institutional clients and are the 5th largest pooled pension fund manager in the UK.

‘We are very excited about working with Capitalize due to their broad knowledge of the sponsorship industry and their proven track record with major clients. As specialists in this field we are confident that Capitalize will produce an exciting and effective strategy and implement an ambitious long-term sponsorship programme’ said Fiona Muirhead of BAM.

Richard Moore, Managing Director of Capitalize Ltd, added:

‘It is another wonderful endorsement of what Capitalize has achieved over the past four years to be approached by a company of the stature of Britannic Asset Management. The financial service industry has been very active in sponsorship recently and it is a client sector that we have been targeting to complement our client portfolio.’

For further information please contact:
Tom Cartmale at Capitalize
Tel. 0207 3269101