(UK, 1 October 2004) Revolution Sports Marketing Group, the premier sports marketing agency, has been appointed by BMW (GB) Limited to identify and introduce commercial sponsors for its Formula BMW UK Championship.

Formula BMW – the global single-seater series – is fast becoming the world’s leading entry-level introduction to motor racing and the first step towards F1 for drivers aged between 15 to 25 years old. Inspired by its successes in Germany and Asia, Formula BMW UK and Formula BMW USA marked their debut in 2004 to huge acclaim. The Formula BMW UK Championship is held at ten historic circuits around Britain from April to September, including Brands Hatch, Silverstone, Rockingham and Donington with over 25 teams due to compete in 2005.

The series offers young drivers the opportunity to follow in the footsteps of illustrious graduates such as BMW WilliamsF1 Team race winner Ralf Schumacher who is the most successful driver to have advanced from Formula BMW thus far and other future champions are sure to follow such as Bruno Senna, 20 year old nephew of Ayrton Senna, who chose to start his racing career in the Formula BMW UK Championship this year.

Merrick Haydon, Managing Director of Revolution Sports Marketing Group, said: ‘We are thrilled to have been appointed to work for BMW on its prestigious Formula BMW series. We will be drawing on our extensive expertise to help secure commercial sponsors and partners for the UK Championship. Formula BMW provides a unique opportunity for companies and brands to benefit from an association with the prestigious BMW portfolio and brand, combined with the excitement and appeal of motor racing’.

The globalisation of Formula BMW is not yet complete. Strong demand is defining the parameters for a potential Formula BMW World Final providing further international sponsorship opportunities and exposure.

Contact:

Revolution Sports Marketing Group Ltd
+44 (0)1903 883747
www.revolutionsports.co.uk