London – UK, February 12, 2003: Betfair, the country’s leading betting exchange, has appointed Connexus Group to oversee a sector of the company’s strategic marketing activities. Central to the appointment will be for Connexus to identify and implement various opportunities to develop unique programming content with television broadcasters.

One of the fastest growing UK companies, Betfair is revolutionising the UK betting market, achieving a matched-bets turnover in 2002 of more than £1.5 billion.

Connexus’ role will be to build strategic partnerships with broadcasters, to develop opportunities and for integrating Betfair’s unique betting information into relevant programming.

Mark Davies, Director of Communications of Betfair says;
‘Connexus Group has shown us how an association with an appropriate media partner can help demonstrate to our customers and to potential new customers how our product works, as well as conveying our brand attributes of being a dynamic, fast-growing, world-class brand. The approach they devise could form an integral part of our overall strategy to build Betfair into one of the biggest brands to come out of the UK in the last half-century.’

Andrew Cole-Bulgin, Chief Executive of Connexus Group adds;
‘We are hugely excited by this appointment. Betfair will soon be one of the biggest companies in the UK – possibly even the world – and creating appropriate partnerships with relevant media owners will make a valuable contribution to delivering their brand objectives and business targets. Their vision, sheer energy and dynamism make them a genuinely inspiring client to work with.’

For further information please contact:

Mark Thursfield on 07780 991 975 or
Mark Davies on 020 8834 8000 or via e-mail mark.davies@betfair.com