SINGAPORE, 16 July 2009 – The first series of the Singapore 2010 Youth Olympic Games merchandise will be ready for sale in the fourth quarter of 2009, following the appointment of Beijing Huajiang Culture Development Co., Ltd. (Honav) as its Master Merchandise Licensee on 3 July 2009.

Honav has extensive experience in developing licensed merchandise for sports retail. It won the licensing rights to carry out research, design, manufacture and retailing of the Singapore 2010 Youth Olympic Games merchandise categories such as collectibles, gifts and accessories, home furnishing, publishing, stationery and office supplies.

At the appointment of master merchandise licensee ceremony, Mr Chen Shaoshu, General Manager of Honav said, “It is Honav’s great honour to be appointed the Master Merchandise Licensee for the Singapore 2010 Youth Olympic Games. As a company that focuses on culture development, Honav aims to capture the culture of the host country through the products we design and manufacture. As the inaugural Youth Olympic Games, Honav is dedicated to developing a high value collection with products focusing on the “first” concept, and we are appreciative of the support from SYOGOC.”

“Honav is an experienced enterprise in licensed merchandise development and in the retail field. The Singapore Youth Olympic Games Organising Committee is confident that together with Honav, we will deliver a memorable experience for athletes, participants, visitors and collectors through the creation of meaningful merchandise for the Singapore 2010 Youth Olympic Games,” said Mr. Goh Kee Nguan, Chief Executive Officer, SYOGOC.

Honav plans to operate at least two Singapore 2010 Youth Olympic Stores, and other retail outlets in Singapore.

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About Singapore 2010
Singapore will be hosting the inaugural Youth Olympic Games (YOG) from 14 to 26 August 2010. The Singapore 2010 Youth Olympic Games will receive some 5,000 athletes and officials from the 205 National Olympic Committees (NOCs), along with estimated 800 media representatives, 20,000 local and international volunteers, and more than 500,000 spectators. Young athletes – aged between 14 and 18 years – will compete in 26 sports and take part in Culture and Education Programme.

The Singapore 2010 Youth Olympic Games aims to inspire youth around the world to embrace, embody and express the Olympic values of Excellence, Friendship and Respect. It will create a lasting sports, culture and education legacy for Singapore and youths from around the world, as well as enhance and elevate the sporting culture locally and regionally.

For more information, please visit www.singapore2010.sg


About Beijing Huajiang Culture Development Co., Ltd
Beijing Huajiang Culture Development Co., Ltd. (Honav) is a culture creation company which combines research, design, production and marketing. For many years, it has been involved in the design, production and marketing of souvenirs for international and domestic big scale political, sports and culture activities and the derivatives of animated cartoon.

Honav was a licensee of Beijing 2008 Olympic Games. Honav also won the exclusive right in research, design, manufacture, distribution and sale of Olympic Pins in connection with the Games of the 30th Olympiad, London 2012.

Exclusive of this, Honav is also the licensee for Guangzhou 2010 Asian Games (precious and non-precious metal product); 2007-2017exclusive licensee for the China National Stadium (Bird’s Nest) (Category-wide souvenirs); 2009-2012 Master licensee for the Chinese Olympic Committee (Category-wide); Licensee for the International Olympic Committee Museum (pin and metallic product).

For more information, please visit www.honav.com

For media queries please contact:
Honav Beijing Huajiang Culture Development
Patty Lian
Honav Beijing Huajiang Culture Development
Tel: +086-10-6708-2233-6679
Mobile: +086-1348-869-3801
Email: lianlinlin@honav.com

Singapore Youth Olympic Games Organising Committee
Ng Kee Haur
Head, Programmes
Singapore Youth Olympic Games Organising Committee
Tel: +65 6471 9735
Email: NG_Kee_Haur@singapore2010.sg

Lee Wai Leng
Senior Executive, Programmes
Singapore Youth Olympic Games Organising Committee
Tel: +65 6471 9365
Email: LEE_Wai_Leng@singapore2010.sg