Ipsos UK have won the prestigious contract to track effectiveness of Barclays’ sponsorship of The FA Premiership. Ipsos won a very competitive pitch for the three year contract, which includes the majority of Barclays’ sponsorship tracking, in addition to all of their brand and advertising tracking.

The research is primarily UK focused but is likely to extend internationally and covers all of Barclays Group’s major brands, including Barclays, Barclaycard and Woolwich.

The contract consists of a variety of different studies designed with the objective of assessing the effectiveness of individual elements of the brand communications and their contribution to the overall brand health.

Commenting on the win, David Vincent, Head of Ipsos UK Sponsorship Research said ‘We are delighted to be working with Barclays on such an important account which I’m sure will really move forward our understanding of the role a major sponsorship can play in a brand’s communication strategy. The combination of our broad experience in brand and ad tracking with our specific sponsorship expertise lends itself perfectly to the holistic approach Barclays were seeking.’

Ipsos UK: 020 8861 8000