London – UK, February 22, 2003: Specialist Digital Sports Agency Aura Sports, and Fulham FC, today announced that they had signed an agreement for Aura Sports to take over all advertising sales on the football club’s website www.fulhamfc.co.uk.

FulhamFC.co.uk, which was designed and built by Liquorice, currently has some 200,000 unique users and generates upwards of 2m page views monthly. The website, is also available in Japanese at www.fulhamfc-jp.com, which is a reflection of popularity of Fulham’s Japanese World Cup star Junichi Inamoto in his home country.

Paul Wright, Managing Director of Aura Sports says;
‘This agreement with Fulham is a very important step for Aura Sports, it consolidates and builds upon our network of sites.

‘Aura Sports now represents seven Premiership football clubs, which gives us a greater share of voice within the marketplace. We will now seek to grow the market and bring new brands and product categories into the sector by being both innovative and targeted in our approach to media.’

Juliet Slot, Sales and Marketing Director at Fulham FC adds;
‘We are very pleased to be working with Aura Sports. They have shown that as a niche player they understand the marketplace better then anyone else. We are looking forward to utilising their expertise as we seek to grow Fulham’s online offering and show how it can deliver real value to companies that choose to partner with us.’

For more information on Aura Sports visit www.aurasports.com

For more information please contact:

Mark Thursfield at MTA Media
Tel: 07780 991975