Statement from Larry Scott, ATP Chief Operating Officer:
‘While we are indeed in discussions with ISL, we’re approaching this dialogue as an opportunity to review the way we do business. We believe these discussions provide us with an opportunity to improve upon our TV distribution in Europe and allow us to maximize sponsorship opportunities. We have arrangements in place that provide appropriate financial security for the ATP and Tennis Masters Series.
‘The year 2000 was a very dynamic year for the sport, providing ample evidence that our new strategy is both sound and effective. Fan reaction to the new ATP Champions Race, the Tennis Masters Series and the Tennis Masters Cup has exceeded our expectations. Global TV ratings have increased dramatically, and attendance records have been set at most of our venues. We also have created a buzz around tennis with our many promotional initiatives highlighted by the New Balls Please ad campaign. Tennis is on the right track’.
For further information please contact:
Matthew Rapp, ATP
00 44 (0)207 352 3852