Arturo Nunez has been named Managing Director of the National Basketball Association’s Latin America office, announced Andrew Messick, Senior Vice President, International. Nunez first joined the NBA as Marketing Director, Consumer Products for the NBA Latin America office in August 1999.

‘Nunez is an invaluable member of the NBA Latin America office,’ said Messick. ‘With his diverse experience and in-depth knowledge of the region, we are very pleased to promote Nunez to Managing Director of Latin America.’

‘I am very enthusiastic about taking on this challenging new role,’ said Nunez. ‘I look forward to helping build awareness of the NBA in a region that has been extremely receptive to the sport of basketball.’

In his new role with the NBA, Nunez’s responsibilities include developing internet strategies for NBA.com/espanol; implementing new grassroots initiatives, coordinating the distribution of NBA Consumer Products, coordinating public relations efforts and working with sponsors and marketing partners in the Latin America region. Nunez came to the NBA from Diageo (Louis Vuitton Moet Hennessy and United Distillers JV), where he spent two years as the Brand and Regional Marketing Manager for the company’s most recognizable brands for the U.S. Domestic and Hispanic markets.

Nunez began his career in September 1989 at Colgate Palmolive, where he was a member of the Global Marketing Management Training Program (GMMTP). After completing an intensive 18-month rotation program, he worked in the company’s Marketing Brand Group. During his five years at Colgate, he worked in both Domestic and International marketing and was the Group Marketing Manager for Colgate in Costa Rica.

In August 1994, he was recruited from Colgate to PepsiCo Restaurants International, where he began as Marketing Manager for Central America and the Caribbean. In this role, Nunez was responsible for marketing the Taco Bell, Pizza Hut and KFC businesses in both franchise and corporate markets in 27 countries.

Nunez has a Bachelor’s Degree in Economics and Business Administration from Florida A&M University. He is fluently trilingual (English, Spanish, Portuguese), and lives in Coral Gables, Florida with his wife, Ana.

For Further Information Please Contact:
Helen Wong
NBA
Tel: +1 212 407 8299
hwong@nba.com