Leaders in Football, the company organising the 2 day event at Chelsea FC on 7th and 8th October, have signed a 2 year sponsorship deal with IFM Sports Marketing Surveys, the leading global research organisation, to create and manage an annual opinion poll of senior executives worldwide.

With new owners, technologies, ideas and regulations all contributing to a seismic shift in the way football is being organised and played, the survey will capture the opinions and attitudes of the industry on the issues that matter most.

The “The Leader Survey” will be delivered online via the Leaders in Football website, and the results will be officially unveiled on the 7th October 2009 at Chelsea FC during Leaders in Football 2009.