Andy Anson joins FIFA, NBA and RFU at Global Sports Forum Barcelona 2012

Esteemed line-up to discuss “The New Frontier: Globalisation of Brand Sponsors”, 7-9 March

What:
Andy Anson, CEO of leading sports e-commerce retailer, Kitbag, and Non-Executive Board Member for the British Olympic Association, has joined the NBA’s EVP, Global Marketing Partnerships, Mark Tatum, in adding himself to the line-up of speakers for the Global Sports Forum Barcelona 2012 – www.globalsportsforum.org.

Both join FIFA Director of Marketing, Thierry Weil, the RFU’s Chief Commercial Officer, Sophie Goldschmit, and Ike Kwon, CEO of Global Marketing agency, Innocean Worldwide Europe, for an exclusive multi-national panel discussion on the Globalisation of sport.

When:
7 – 9 March, 2012

Where:
Global Sports Forum Barcelona 2012
Palau de Congressos de Catalunya (PCC)
Avinguda Diagonal, 661-671
08028 Barcelona
Spain

Why?
In much the same way that federations are looking to emerging markets to host sporting events, brands which hail from these emerging economies are starting to become major players in the world of sport sponsorship, entering territory previously owned by the Coke’s and Nike’s and putting pressure on brands to pay the price or risk losing their place. From Yingli Solar to Li Ning, foreign sponsors are investing heavily in strategic markets.
The Global Sports Forum Barcelona represents an exclusive opportunity to hear from Kitbag, who work with many of the leading sports organisations in the world, and some of the leading figures in sports marketing, to discuss what this means for the future of the sponsorship industry.

How?
To register for the Global Sports Forum Barcelona 2012, go to: http://globalsportsforum.mediactive.fr and follow the on-screen instructions.

Notes to editors

For media enquiries:
Alice Churchward or Dave McCann at Havas Sports & Entertainment
alice.churchward@havas-se.com
dave.mccann@havas-se.com
+44 (0) 20 7759 2003

Global Sports Forum Barcelona 2012 – Delegate packages:

Register at: http://globalsportsforum.mediactive.fr

Classic delegate package – individual 3-day pass
– Full price: €600 + VAT
– NGOs / associations / students – Individual 3-day pass : €250 + VAT (*)
– Corporate Delegate Package – 5 individual 3-day passes : €1,800 + VAT
– Press: Free entry pass under conditions (*)
(*): justification required during registration

The Global Sports Forum Barcelona Individual 3-day pass includes:
– Access to all conferences, workshops and special events
– Access to the Networking area
– Access to the MyGSFB device / application
– Welcome drink (March 7th – 19:00-21:00)
– Invitation to the Official Party (March 8th – 21:00-23:00)
– Lunch and coffee breaks
– Delegate bag including the Official Guide and useful information
– Free wifi and wired internet access on site
– Preferential hotel rates*
(* Accommodation and transport are not included in the conference fee)


About Global Sports Forum Barcelona 2012
Officially supported by the City of Barcelona, the Global Sports Forum Barcelona is an exchange platform attracting a wide range of personalities from the world of sport. Thanks to its unique emphasis on the position of sport at the heart of modern society, the Forum is a place where
people come together and debate issues, the aim being to highlight sport in all its dimensions: economic, social, political and cultural

Web address: www.globalsportsforum.org
Facebook: www.facebook.com/globalsportsforum
Twitter: @globalsportsforum

The Global Sports Forum Barcelona was conceived and is organized by Havas Sports & Entertainment

About Havas Sport & Entertainment
Havas Sports & Entertainment is the global brand engagement network of Havas and the founders and organizers of the Global Sports Forum Barcelona.
Our 30 offices in 20 markets deliver strategically sound creative solutions based on insight, experience and a deep understanding of what binds people together into communities: shared passions.
We recommend the right solutions to ensure ongoing meaningful relationships with brands’ current and future fans, be this through sponsorship, branded content, social networks, live brand experiences…
For more information please visit our website www.havas-se.com or join our community on Twitter and Facebook www.twitter.com/havas_se , www.facebook.com/havas.se