BRASELTON, Ga. (October 14, 2000) — Sports car racing fans tuning in to NBC Sports on Dec. 31st for the American Le Mans Series season finale in Adelaide, Australia, will be witnessing the first major usage of a system that will revolutionize television coverage of motor sports events.

Navicam, the synchronized camera system created by Admirantys, will be utilized during the Adelaide telecast, marking the launch of the patented Navicam system and the first time it will be used in the telecast of a major motorsports event. The system will be providing the ultimate visual experience for fans, offering a higher feeling of presence and bringing home the awesome power and drama of this major sporting event. The Race of a Thousand Years is set to be a landmark race in sports car history and the perfect event to show the dramatic difference that the Navicam system can make to the enjoyment of a telecast.

‘Navicam will transform the experience of watching the American Le Mans Series on TV,’ said Mario Hytten, Chief Executive Officer of Admirantys Marketing, Ltd., and a driver in the 1985 24 Hours of Le Mans. ‘Like the ALMS, Navicam is truly ‘For the Fans’. This event will represent our launch on the global motor-racing scene. We are proud that it should be happening on the initiative of Don Panoz on a telecast by NBC, given the fresh and exciting approach to the business of staging motor races by both.’

‘Navicam technology will have a profound effect on sponsorship value,’ said David Poole, Vice-President of Global Sales for Admirantys. ‘Legible TV exposure from a racing car moving at high speed is now a guaranteed reality. We look forward to bringing this powerful benefit to the ALMS.’

While technologically advanced, the Navicam solution is in principle very simple. Selected cars competing in the race will be fitted with a small transponder which emits a tracking signal. The tracking signal activates a computer-controlled camera at the racetrack. Once the broadcast producer decides which car he wants to focus on, a highly enhanced image will appear in the center of the screen even though the car may be traveling at more than 150 mph. The result is a high quality broadcast picture, providing sponsorship exposure more than three times of that picked up by manual cameras.

‘The American Le Mans Series will provide the platform for the first global showcase of this technology,’ said Scott Atherton, President and COO of Panoz Motor Sports Group, which includes the ALMS. ‘The viewers of Le Mans Adelaide will be in for a very special treat and will see quality never seen before in traditional motorsports television coverage. This is another way to demonstrate that the ALMS is definitely ‘For the Fans,’ in this case the fans watching on TV.’

‘The use of this camera will provide a unique perspective for viewers throughout the world of our event in Adelaide,’ said Race of a Thousand Years Managing Director Dean Rainsford. ‘Short of buying a plane ticket and a seat in the stand, there will be no way of getting closer to the racing action.’

The Le Mans Adelaide event will run for six hours on Dec. 31 on the street circuit formerly used for the Grand Prix of Australia Formula One event.

ADMIRANTYS CONTACTS:; UK: Steve Luengo-Jones @ Admirantys Marketing Ltd.; Tel: +44 (020) 7887 6161; USA: David Poole @ Admirantys; Tel: +1 (847) 706 6773;; Maneera Choudhury or Jeff Romeo @ Bridgehouse PR; +44 (020) 7278 7001