Extreme Group Limited is pleased to announce that Chris Akers, a highly respected figure in the sports media and financial world, has acquired a 5% stake in the Extreme Group (Extreme), and agreed to become the company’s Executive Chairman. Developing Extreme, will be Chris’ main project following the sale of his company, Sports Internet Group Plc, to BSkyB Group Plc in July.

Extreme’s combination of sports and media interests is ideally suited to Chris’ financial and marketing skills, which have previously been directed towards the successful flotation and development of Leeds Sporting Plc, Sportsworld Media Group Plc, Virtual Internet Plc, InTechnology Plc and Sports Internet Group Plc.

Alistair Gosling, Extreme’s CEO comments: ‘Chris and I have been waiting for the opportunity to work together for a number of years and I am absolutely delighted to have him on the team. With Chris’ talents and contacts, we can continue to expand Extreme on a global level, maintain the very rapid growth of our existing activities and develop and acquire new assets in all of the major markets worldwide’.

Chris will oversee the Group’s board, which will include several new executive and non executive appointments. On a day-to-day basis, he will be responsible for corporate business development, investor relations and positioning the company for potential external investors.

Chris Akers adds: ‘I am delighted to be joining the Board of Extreme Group as the Chairman at such an exciting time when both the Group and the extreme sports sector are enjoying such dynamic growth. I share the Group’s belief that it is very well placed to become the major global media player in the Extreme Sports media sector, with the continuing expansion and worldwide roll out of the Extreme Sports Channel,, World Extreme Games and Extreme International’.

This engagement will take effect immediately.

The Extreme Group Limited is the holding company for the Extreme Sports Channel,, Extreme International, and the World Extreme Games. The Board currently comprises of Chris Akers (35) Executive Chairman, Alistair Gosling (29) CEO and founder, Adam Oliver (30) Director of Business Affairs and Ben Barrett (29) Director of International Sales. Extreme was formed in 1995, with the aim of supplying the world’s broadcasters with quality Extreme Sports television programming.


Lynn Seymour, Press Department
Tel: 01787-479000
Fax 01787 479111

Kate Power – Director
Wendy Timmons
Mobile: 0385 728929
Office Tel: 020 7353 9203