Sports Marketing Surveys, the Surrey based Market Research company, show in their most recent Formula One fan survey through the Internet that Formula One fans:-
List Gym and Soccer as their participation Sports
Have home access to the Internet
Are employed in good jobs – professional or management
Follow the age profile of Internet users 18-35 year olds
One third of fans are women
Above average subscribers to Pay TV
Use the Internet as a regular news source
Favourite driver is Michael Schumacher with Jensen Button as the most improved
68% have bought F1 merchandise
Recognise West, Marlboro, HSBC and Orange as sponsors
This survey of Formula One fans was carried out exclusively on the Internet with a randomly selected sample.
For further details contact:
Nigel Geach
Tel. +44 (0)1932 350600
Fax. +44 (0)1932 350375
Email. Nigelg@sportsmarketingsurveys.com