Milan, 12 november 2003 – AcMilan.com, the official Internet website of AC Milan, produced by Milan Channel and MP Web (club channel and the new-media company of the Media Partners Group), launches its Japanese version.

AC Milan fame in Japan is confirmed by the exceptional data of the official website viewers on average: 60.000 online fans, untill now visiting the English version, with 600.000 page views per month.

One month before the Intercontinental Cup is scheduled in Yokohama on 14th December 2003 between AC Milan and Boca Juniors, Japan has discovered a true passion for the rossoneri with AC Milan, the first Italian soccer team to recreate its website in Japanese.

The official website of AC Milan will offer in Japanese all the sections, now available in Italian and English, as news and multimedia: it will be possible to follow in real time from Japan the team thanks to updated news in real time by correspondents from Milanello, chat, statistics and constant information on players and the team, all in Japanese.

There are 62 million fans who follow football on television, look for their favourite sport on Internet: over 40% of Japanese use the Internet daily and by 2005 there will be almost 80 million users, the 3/5 of the population.

The AcMilan.com success around the world is confirmed by a record 20 millions page views by over 2 millions users (Etnoteam/Red Sheriff data)

‘Once again AcMilan.com shows its supremacy’ states Riccardo Silva, MP Web and Milan Channel CEO, ‘We are glad to take the rossoneri colours in Japan through this innovative Internet project developed for this important market. The development of the Asian region and the investment in the private field required a stronger presence in the media and sport market and AcMilan.com wanted to be the first Italian clubsite to seize this opportunity’.

‘The Japanese version of the official website confirms the direction of our Club, now seeking to develop the AC Milan Global Brand in Asia.’ states Laura Masi, AC Milan Vice Sales Manager. ‘This enterprise belongs to a wider project in Japan, that has started up some exiting new activities such as Milan Junior Camp and the New Milan Point in Tokyo’.

For further information:

Giulia Bertolazzi
Media Partners Group
Via Deruta, 20
20132 Milano, Italy
Tel.: +39 02 28170 542
Fax.: +39 02 28170 419