Fast Web Media, the UK based operating company, wholly owned by Total Sports Online ASA, has launched a new and exciting betting zone on www.4thegame.com, the original and biggest English Premier League site.

4thegame.com and Aura Sports, a specialist digital sports agency, have worked together to create the all-new Betting Zone. The Betting Zone has its own unique area on the site found at www.4thegame.com/bettingzone and features the all important editors picks, racing tips of the day and an explanation into the different types of bets available in the ‘how to guide’.

The Betting Zone will keep fans up to date each week on the hot tips for Premiership betting and 4thegame’s resident tipster will keep fans happy with consistent and reliable betting information not only for football but also for a variety of other sports. The Zone will also launch a dedicated betting newsletter, available to all of 4thegame’s members.

Mike Flynn, CEO of Fast Web Media said: ‘We’re delighted to be able to get our Betting Zone in place for the new season. We asked our users during the summer about their betting habits and they told us that they wanted the ability to shop around for bets from different bookmakers. Taking that on board we’ve now moved away from having one exclusive partner to hosting a number of partners in the betting zone giving the fans the choice they wanted, whilst increasing overall betting revenue for our company.’

The Betting Zone partners already include Stan James, Betfair, Stanley Bet and GameAccount, a skilled gaming company that allows players to pit their skills against fellow gamers competing from around the world.

The Betting Zone is already offering fans free bets worth £20 and £25 funded by our betting partners, making 4thegame even more attractive for it’s growing sports betting community.

For further information please contact Michele Singh on 07984 415 990 or email michele.singh@fastwebmedia.com.