4thegame.com, the official website of the Barclaycard Premiership sponsor, and Freeserve, the UK’s No. 1 for the Internet, have signed a deal for 4thegame.com to provide sponsorship and content on the Freeserve football channel.

The 12-month deal will see 4thegame.com sponsor the Freeserve football channel and be featured in the Barclaycard Premiership Focus section. As part of the agreement regular competitions will be promoted on Freeserve and their users will have a chance to take part in promotions to win match tickets, merchandise and other football related prizes. The competitions will be promoted through editorial links in the Barclaycard Premiership Focus section and also on the Sport Today and competition pages.

Jon Gisby, Freeserve’s managing director, portals said: ‘We pride ourselves in providing the most extensive and informative sports channel and by having 4thegame.com onboard serves to strengthen our proposition to existing and new users.’

Mike Flynn, CEO of Fast Web Media said: ‘4thegame.com is the biggest Barclaycard Premiership football website in the world and by joining forces with Freeserve, the UK’s largest ISP, it will help us to reach even more football fans with the aim of providing the ultimate in Barclaycard Premiership content.’

For further information please contact:

Fast Web Media/4thegame.com
Michele Singh
M: 07984 415990
E: Michele.singh@fastsearch.com

Freeserve
Fiona Montgomery-Baird
T: 020 8440 3344
E: fiona@fm-b.com