Volleyball World is proud to welcome Ukrainian lager Chernigivske as the Official Beer Supplier of the Rome 2022 FIVB Beach Volleyball World Championships in support of the world’s largest brewer Anheuser-Busch InBev’s (AB InBev’s) humanitarian relief efforts in Ukraine.
The partnership with Chernigivske, forms part of the brewer’s wider initiative to donate profits across several non-governmental organisations, including Caritas International, to help those impacted by the crisis in Ukraine, with at least USD 5 million guaranteed from the initiative.
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Volleyball World CEO Finn Taylor said: “This partnership for our flagship beach volleyball competition is significant on many levels, not least from a humanitarian aspect. We’re proud to welcome AB InBev on board and bring Chernigivske to beach volleyball fans to support their efforts to help those affected by the war in Ukraine.
“To be able to grasp such an opportunity while also raising awareness and expressing our solidarity with Ukrainian people in need – who share our huge passion for volleyball – is something we are proud to have concluded.”
Also present at the tournament will be Anna Rudenko, marketing director of Chernigivske Ukraine, whose vision led to this exciting partnership.
“Sports is one of the most important message vehicles. That is why we are glad that the organisation wanted to join in its own way the charitable actions that Chernigivske has been undertaking for several months,” said Rudenko.
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By GlobalDataAs the commercial entity for the sport worldwide, Volleyball World is driving efforts to increase the profile and popularity of volleyball and beach volleyball. Its landmark partnership with AB InBev and Chernigiviske, a lager originating from the Ukrainian city of Chernihiv, is a clear sign of the fast-growing commercial appeal of volleyball globally.
Beach volleyball fans will be able to enjoy this refreshing lager at the Rome 2022 FIVB Beach Volleyball World Championships from 10 to 19 June.
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Contact details:
Anna Manuelian Corporate Communications Department anna.manuelian@fivb.com
About Volleyball World
Volleyball World is a new partnership between the FIVB and the CVC Capital Partners aimed at driving growth, innovation, and investment in volleyball around the globe. Its goal is to create an integrated ecosystem connecting all volleyball stakeholders (fans, athletes, corporate partners) together through both digital and live events. Volleyball World is responsible for the commercial operation of key volleyball and beach volleyball international events, including: the World Championships, Volleyball Nations League, Olympic Qualifiers and Beach Pro Tour.
About AB InBev
Anheuser-Busch InBev is a publicly-traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®.
Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 164,000 colleagues based in nearly 50 countries worldwide. For 2020, AB InBev’s reported revenue was 46.9 billion USD (excluding JVs and associates).
