The overall evaluation of the Grand Départ, Copenhagen Denmark 2022 is now ready. Among the many impressive results is the number of spectators: Over 1.6 million spectators participated in the festive celebration of cycling along the three stages.
1.-3. July, Denmark and Copenhagen hosted the first three stages of the Tour de France, the world's largest cycling race. It became a festive celebration of cycling across the country, inviting the world to experience a cycling nation entirely in yellow. Now the national evaluation puts numbers on the effect of the Danish Grand Départ.
The findings from this report conclude that the Grand Départ in Denmark had both a significant economic and social impact. The majority of the population had a positive experience of the event and Denmark achieved a high level of international visibility through hosting the event.
"We got everything we dreamed of and more. The Danish Tour Start was a celebration from start to finish. From the magical team presentation in Tivoli Gardens to the three fantastic stages to Jonas Vingegaard's victory. With over 1.6 million spectators along the roads, lots of tourists, and a great international exposure, we are both delighted and proud," says Sophie Hæstorp Andersen, chairman of the board of Grand Départ Copenhagen Denmark and Lord Mayor of Copenhagen.
The evaluation also contains an analysis of the Danes' attitude to the start of the Danish. This section shows, among other things, that a majority of two-thirds of the Danes had a good or very good experience, and 75% fully or partially agree that the Tour de France in Denmark was a community celebration.
"We can look back on the Danish Tour de France start as a well-executed event, and there is now an evaluation that confirms that we were able to show Denmark from its best side. As deputy chairman, I want to say thank you to all parties involved across municipalities, the government, and private actors," says Michael Dithmer, deputy chairman of Grand Départ Copenhagen Denmark and head of department, Ministry of Industry, Business and Financial Affairs.
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The evaluation also contains an analysis that focuses on the media coverage of the Danish tour start. This analysis also shows excellent results. The Danish tour start had almost 80,000 editorial mentions over the period July 2021 and including July 2022, of which 60% were international mentions. In total, the mentions reached an average of 76 million—potential readers per day during the period. In addition, the Tour in Denmark generated over 170,000 mentions on social media.
The evaluation report was ordered and paid for by Grand Départ Copenhagen Denmark I/S 2022 and prepared independently by Geelmuyden Kiese, Epinion, Infomedia, VisitDenmark, and Teleselskabet 3.
Attached: Executive summary and Grand Départ in numbers.
Photos for free editorial use: https://letourcph.photoshelter.com/archive
Simon Kærup, head of press, The Grand Départ, Copenhagen Denmark: Cell +45 24926298, mail EL1U@kk.dk
Eline Andersen, senior communication manager, Sport Event Denmark. Cell +4551225385, mail firstname.lastname@example.org
Denmark hosted the Tour de France Grand Départ in 2022. Copenhagen, the capital of Denmark, was the official starting point of the Danish Grand Départ, and in total three Tour stages took place in Denmark.
- The planning of the stages was a close cooperation between A.S.O. and the Danish Grand Départ with a special focus on epic and scenic parts displaying the versatile Danish landscape.
- Jonas Vingegaard returned to Denmark to a hero’s welcome after his Tour de France victory. Vingegaard was greeted by thousands of fans in Copenhagen.
- Grand Départ Copenhagen Denmark 2022 I/S organized the Grand Départ 2022 in Denmark. The purpose of the partnership was to take care of the general coordination before, during, and after the Grand Départ in Denmark 2022 as efficiently as possible. In addition, the partnership supported local and regional events and activities.
- The Grand Départ is partnered by The Capital Region of Denmark, The Region of Zealand, The Region of Southern Denmark, Sport Event Denmark, VisitDenmark, The Danish Ministry of Industry, Business and Financial Affairs, Wonderful Copenhagen
Image: Lars Moeller / Grand Depart Copenhagen 2022