The organizers of English soccer's top-tier Women's Super League and second-tier WSL 2 have entered into a significant new deal with technology giant Apple.
Through a tie-up unveiled yesterday, clubs and officials across the top two divisions of the women's game in England will receive a range of Apple products, in order to "drive better performance standards and ultimately elevate the game."
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The product suite to be sent out to personnel within the game includes the latest MacBook Pro, iPad Pro, and iPad Air, alongside the new iPhone 17 Pro and the AirPods Pro 3.
These products will, the WSL has said, enable clubs to use multiple iPads on the touchline of each game, so that analysis and data can be viewed. Analysts will then be able to use the MacBooks to review this footage, and then communicate with other coaches and members of staff via the iPhone and AirPods.
This will help level the playing field between all the clubs within the WSL and WSL 2, the WSL Football organizing body believes. Currently, not all teams are able to afford the same level of equipment, with the budgets of different clubs varying significantly.
In addition, the refereeing team at each game will benefit through the iPad Air, "through the integration of digital team sheet exchanges and match day reporting on the devices by 4th officials."
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By GlobalDataThis partnership has been announced with the WSL already six matchdays into its 2025-26 table, with last season's champions Chelsea currently leading the way.
Zarah Al-Kudcy, chief revenue officer at WSL Football, has commented on the tie-up, saying: "Apple's products will help provide a solution for disparity in club technology access and team performance analysis. By leveraging their world-class products, we’re empowering teams with tools that can transform on-pitch performance and create a more level playing field across the leagues."
In terms of other WSL commercial tie-ups for 2025-26, WSL Football has deals in place with brands such as British Gas and Barclays (the league's title sponsor, in a deal running through 2027-28), while in early September, a significant extension to the property's existing tie-up with sportswear giant Nike was unveiled.
Scott Brodrick, Apple's worldwide product marketing manager, added: "Our aim is to enable innovation both on and off the pitch, and by placing our products into the hands of football’s most skilful athletes, we’re excited by what we can collectively achieve for women’s football.”
