Recast, the UK-based media monetisation solution (formerly sports streaming platform), has agreed a content deal with motorcycling’s FIM World Supercross Championship.
Through the agreement, World Supercross will offer flexible, pay-per-view access to extended coverage of the 2025 Championship.
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All content will be made available through the World Supercross website.
Recast’s platform will allow content to be distributed directly to fans through a global network of riders and approved third-party affiliates, in addition to existing broadcast partnerships.
Both parties have claimed this model “unlocks new revenue opportunities while expanding the reach of supercross content internationally.”
With five global events scheduled for the 2025 calendar, World Supercross will continue to provide core race coverage through its broadcast partners and share highlights and clips across its social media channels.
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By GlobalDataWorld Supercross claims this new collaboration “responds to growing demand from fans for more in-depth and behind-the-scenes content, including build-up to the main races, qualifiers, and bonus footage not typically shown through traditional broadcasts.”
In addition, the RecastPay media wallet will be integrated directly into World Supercross’ website, offering users a subscription-free, pay-as-you-go option to access additional content.
Recast’s Affiliate & Syndication Engine will also allow approved media partners and websites to host and promote extended coverage, earning revenue from each transaction they drive.
Riders will – additionally – be able to use shareable links to connect with fans via social media and receive a share of earnings from any content accessed through their referrals.
Tom Burwell, CEO of World Supercross said: “We’re always looking for new ways to bring fans closer to the action and grow the sport on a global scale. This partnership with Recast allows us to offer even more of the content fans crave – from behind-the-scenes moments to extended race coverage – in a way that’s flexible and accessible for everyone.
“It also gives our riders and partners new ways to connect with audiences and share in the success, profiting from distribution. It’s an exciting step forward for the championship and for how we engage with our passionate fanbase around the world.”
Andy Meikle, founder and CEO of Recast, added: “We’re proud to partner with World Supercross as they explore new ways to connect with fans and make more of their content accessible around the world.
“This collaboration represents a meaningful evolution in how rights holders can deliver premium content— flexibly, affordably, and without the constraints of traditional models.
“With RecastPay, fans can access extended coverage on a pay-per-view basis, while riders, affiliates, and media partners have new ways to share and monetise that content directly. It’s an exciting step forward and one that reflects the growing appetite for more dynamic, user-centric approaches to live sport.”
The five-race 2025 World Supercross Championship begins on October 18 in Kuala Lumpur with the Malaysian Grand Prix. Additional races will be held in Argentina, Canada, and Australia, with the season concluding in South Africa in December.
Recast also recently partnered with US stock car racing’s Nascar to enhance access to its content globally.
