WSC Sports, the sports-focused video content provider, has acquired Partnerbrite, the UK-based digital sponsorship activation platform, as it continues to expand its capabilities.
Partnerbite’s platform manages digital sponsorships and will provide WSC Sports with tools allowing sponsorships to be planned, launched, and measured without sharing rightsholder fan data.
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WSC Sports' platform automates the creation, management, and distribution of content, enabling sports rights holders to expand reach, grow fan bases, and unlock revenue opportunities across platforms.
Integrating Partnerbrite into WSC Sports’ platform will now allow rights holders, including leagues, teams, and broadcasters, to manage large-scale sponsorship programs via self-service tools, enabling brands and agencies to reach fans directly by linking real-time highlights with automated content and digital campaigns.
Daniel Shichman, co-founder and chief executive of WSC Sports, said: “The world of sports fandom is built on emotion and immediacy, but translating that engagement into measurable commercial impact has always been a challenge.
“By bringing Partnerbrite into the WSC Sports ecosystem, we are giving rights holders and brands a clear execution path. Together, we enable fan engagement that can be planned, activated, and measured with confidence.”
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By GlobalDataPartnerbrite will continue to operate under its existing brand as part of WSC Sports’ portfolio, having already provided digital sponsorship management tools to some of the world’s leading sports organizations, including English soccer clubs Liverpool, Everton, and Tottenham, as well as Cricket Australia, the Williams Formula 1 motor racing team, and the San Francisco 49ers.
Nick Lockwood, co-founder and managing director of Partnerbrite, said: “Partnerbrite was built to modernize sponsorship.
“Joining WSC Sports accelerates that mission, combining activation with world-class content technology to help rights holders unlock significant incremental revenue and brands to engage fans in the moments that matter most.”
The new acquisition comes as WSC Sports continues to build out its offering, having established itself among top broadcasters and sports organizations.
Last year, WSC acquired the Engines365 fan engagement solution from Infront Lab, the technology arm of the sports and media agency.
The acquisition has allowed WSC Sports to expand its tech offering with the Stream Engine OTT platform for streaming service management and the Content Engine social media content management system, allowing clients to ramp up their digital fan engagement activities.
In terms of its client portfolio, WSC Sports most recently renewed its partnership with German pay-TV giant Sky Deutschland for another two years, with the platform to continue to utilize Sky’s sports coverage to produce short-form videos and real-time highlights to distribute across the broadcaster’s social media accounts, streaming platforms, and consumer-facing web outlets.
Last year saw WSC enter a new six-year partnership with the Swiss National League ice hockey competition, as well as Thai media giant Mono, and the new-look soccer venture Kings League.
