Women’s sport-centric TV channel W-Sport has furthered its Asia-focused growth trajectory through a new agreement to launch in Singapore in partnership with the state-owned media company, Mediacorp.
Through the partnership, W-Sport will launch as an OTT offering in the country, carried by Mediacorp’s Mewatch streaming service as a paid add-on.
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W-Sport’s content includes up to 10 live women’s soccer matches per week from major leagues such as Germany’s Frauen-Bundesliga, Italy’s Serie A Femminile, the United States' USL Super League, and Sweden’s Damallsvenskan.
Additionally, the platform also carries delayed event coverage as well as magazine programming and documentaries, and other live women’s sports such as netball, basketball, athletics, equestrian, surfing, and triathlon.
W-Sport has expanded across Asia in the past few months, most recently securing a carriage deal with telecoms heavyweight AIS in Thailand and Astro in Malaysia.
Meanwhile, in Europe, W-Sport is accessible in several countries across multiple platforms, including in France (Free), Portugal (MEO and NOS), the Netherlands (KPN), Belgium (Telenet, Proximus, and Orange), Luxembourg (Post TV), and Turkey (SSportPlus, TiviBu, and Turksat Kablo).
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By GlobalDataIn sub-Saharan Africa, W-Sport can be found in both English and French across more than 30 territories, including on Canal Plus.
The network, which includes the first dedicated 24/7 channel entirely focused on women’s sports, was initially launched in July 2021 by Mickey O’Rourke – also the co-founder and chief executive of the Premier Sports UK and Irish pay-TV channels – alongside Butler, a former senior vice-president at Fox Sports.
