Volleyball World, the commercial body managing global volleyball rights, has appointed sports agency Red Tiger Marketing to support its commercial output.
Through the long-term partnership, Red Tiger Marketing will work closely with Volleyball World’s senior leadership team to support the development and delivery of its global commercial strategy, with a focus on sponsorship, strategic partnerships, and brand-led growth initiatives.
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Volleyball World, a joint venture between the FIVB governing body and private equity firm CVC Capital Partners, is seeking “sustainable commercial partnerships that create long-term value across the sport’s global ecosystem.”
Oliver Clarke, chief partnerships officer at Volleyball World, said: “Volleyball World has an ambitious vision for the global growth of the sport. Partnering with Red Tiger strengthens our commercial capabilities as we continue to build a premium, future-facing platform for brands looking to connect with our global audience.”
Miller, who serves as managing director of Red Tiger Marketing, added: “Volleyball World has built a world-class portfolio with enormous momentum. We’re excited to work closely with Oliver and the team, applying our data-led and technology-driven approach to help accelerate commercial growth and unlock new, high-value partnerships.”
Red Tiger was officially launched by former Manchester United chief executive Richard Arnold Miller and sports industry innovator Laurence Miller in May last year, but had been in operation before that since October 2024.
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By GlobalDataIn terms of its other partnerships, Red Tiger was brought in by The Curling Group (TCG) last year to assist in the launch of The Rock League.
The competition, unveiled in April 2025 this year, will launch in April 2026 and aims to be the first "truly mixed-gender professional sports league, with men and women competing together on the same teams at the highest level."
Red Tiger is responsible for developing the league's commercial program, engaging strategic partners, designing the events themselves, supporting valuations, and developing global partnerships.
