Artificial intelligence firm Veritone has renewed its partnership with the US Soccer governing body to license all audiovisual content for the various US national teams.
The multi-year extension maintains Veritone as a content licensing provider for US Soccer.
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The company will license all audiovisual content for the US men’s, women’s, youth, and extended national teams.
Veritone will continue to provide AI technology to “enable content archiving, searchability, and licensing, to meet the needs of media, brands, and content creators looking to integrate US Soccer moments into their creative work.”
US Soccer will utilize Veritone’s solutions to streamline the discovery, archiving, and licensing of digital assets, which the organization believes can help it tap into a new revenue stream.
The tie-up will enable US Soccer to make content, including full matches, player interviews, pre-clipped highlights, and multiple camera angles, globally accessible to sports networks, ad agencies, producers, and film studios.
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By GlobalDataThe agreement allows US Soccer to maintain control of its intellectual property while also leveraging Veritone’s digital asset management solution, Veritone Digital Media Hub, “to support advanced metadata tagging, search functionality, and turnkey e-commerce capabilities.”
Veritone also supports US Soccer’s content monetization across social media platforms by identifying unauthorized uses and “unlocking new revenue streams.”
Craig Caruso, vice president of sports media and commercial partnerships at Veritone, said: “This renewal represents an exciting continuation of our collaboration with US Soccer, enabling us to deliver tailored solutions that amplify the value of their content while helping drive incremental revenue through licensing opportunities.”
Meanwhile, Major League Soccer (MLS) has hired consultancy firm Korn Ferry to manage the recruitment process for a potential successor to league commissioner Don Garber, whose contract expires at the end of 2027.
The league’s current Collective Bargaining Agreement (CBA) with the MLS Players Association expires at the end of 2027 – coinciding with the end of Garber's contract – and the league's global media rights deal with Apple expires two years later.
MLS spokesperson Dan Courtemanche told ESPN in a statement: “As part of the comprehensive organizational review initiated last year to evaluate MLS's leadership structure, operational effectiveness, and long-term governance, the Board of Governors and Commissioner Garber have retained an executive search firm to support succession planning.
“This step reflects responsible long-term planning and is aligned with the league's broader evolution.”
Citing a source with knowledge of the situation, ESPN reports that Garber, who will be 70 when his current deal expires, hasn't decided if he'll step down at that moment or continue through at least the end of the 2027-28 season.
Garber was first named MLS commissioner in 1999, following a stint with American football’s NFL.
The MLS commissioner recently formed a Succession Committee of owners, which is co-chaired by LAFC managing co-owner Bennett Rosenthal and Jimmy Haslam, the chairman of Columbus Crew owners Haslam Sports Group.
The CBA's expiration will come at a difficult time, as it would occur in the middle of the 2027-28 campaign due to the change in the league calendar to a summer-spring season.
