The RFEF, Spain’s national soccer body, has announced a new two-year sponsorship deal with global consumer products giant Unilever.
As part of the agreement in the Spanish market, Unilever’s Hellmann's condiments brand and Skip laundry brand will sponsor the country's national men's and women's teams.
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To activate the partnership, limited-edition Hellmann's products will be launched, featuring collectible packaging with some of the national team's biggest stars.
The campaign will also have a strong local component, with activations through content creators and special promotions visible at points of sale.
The tie-up will encompass the upcoming 2026 FIFA men’s World Cup and the 2027 FIFA Women’s World Cup.
Unilever has developed a strong presence in the sports sponsorship market, with several deals announced over the past 12 months across multiple sports.
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By GlobalDataThis included a deal to become the first dedicated women’s cricket sponsor for the International Cricket Council and a partner of the women’s and men’s Rugby World Cup tournaments.
The brand has additionally renewed partnerships with English Premier League soccer giants Arsenal and Manchester City, and American football’s elite NFL in recent months.
Unilever’s Hellmann's and Skip brands join the RFEF’s fourth-tier official collaborators sponsorship category alongside the likes of Nestle, Renfe, Panini, Cabreiroa, and Eneryeti.
Ramon Plaza, director of the commercial and business development department at the RFEF, said: "The enthusiasm with which this commitment is being sealed and the importance of this agreement, the first with a brand in this sector, demonstrates the strength of the Spanish national teams and the confidence in an institution like the Royal Spanish Football Federation."
