Prime Video, the OTT broadcaster owned by e-commerce giant Amazon, broke streaming viewership records for its coverage of men's club soccer’s 2024-25 UEFA Champions League (UCL) in the UK and Ireland.
In its first full season of UCL rights, which it picked up in 2022 ahead of the 2024-25 campaign, Prime Video showed one first-pick game every Tuesday, 17 in total, across those major markets, and accumulated a total viewership of over 13 million – a Europe-wide record for the broadcaster across a season of sport.
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Individually, star-studded fixtures from the competition also set records, with Paris Saint-Germain’s quarter-final victory over Liverpool notching over 5 million collective viewers in the UK and Ireland, a Prime Video UK record, while PSG’s semi-final victory over Arsenal also drew over 5 million in those markets.
On the viewership growth Alex Green, Prime Video Sport managing director for international, commented: “These record audiences show how the reach and accessibility of Prime extends these huge European matches to even more fans.
“This is also a great credit to our talented production team who make these headline Tuesday matches a truly must-watch spectacle, with 90 minutes of pre-match coverage and a constant pitch-side presence that fans have really responded to.”
Prime Video will hold the rights through the 2026-27 campaign as part of the deal, which is worth a reported £450 million (then $567.2 million) in total.
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By GlobalDataAside from covering the glamorous soccer competition in the UK and Ireland, Prime Video also covers UCL action in the major markets of Italy and Germany.
In the UK, Prime Video also holds rights to 20 live games each year from English soccer’s elite Premier League, and earlier in 2025 confirmed that it would offer matches from the UEFA Nations League national team tournament on a pay-per-view basis, through to the June 8 final.
The matches are part of a wider tie-up for Amazon to offer all UEFA men's national team matches via PPV through June 2026, including select European qualifiers for the FIFA World Cup 2026 and European international friendlies, as well as Nation League play-off games.
The agreement does not include the four home nations sides from the UK. Domestic rights to Nations League matches involving England are held by public broadcaster ITV in a deal running through 2028, while games involving Scotland, Northern Ireland, and Wales will be shown by fellow public broadcaster the BBC.
That announcement came a month after Prime Video also started to offer matches from French soccer’s top-tier Ligue 1 on a PPV basis in the UK, as part of a carriage deal.
