Euroleague Basketball, the organizer of top European club competitions, has unveiled e-commerce marketplace Trendyol as a new sponsor of its upcoming Final Four.
Under the agreement, the Turkish firm will serve as an official partner of the 2025 EuroLeague season climax, taking place at the Etihad Arena in Abu Dhabi from May 23 to 25.
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As part of the deal, the Trendyol brand will be displayed on on-court promotional platforms at the Etihad Arena, where AS Monaco, Fenerbahce Istanbul, Olympiacos Piraeus, and Panathinaikos Athens will compete for this year’s title.
Trendyol will also have a presence at the Final Four FanZone.
Paulius Motiejunas, chief executive of Euroleague Basketball, said: “Partnering with a leader in the e-commerce sector with a strong presence in the UAE highlights the EuroLeague’s global appeal and growing influence in new territories.”
Euroleague Basketball also recently secured Dubai-based global multi-asset broker CFI Financial Group as a Final Four sponsor.
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