French domestic rugby union's Top 14 league has unveiled a presenting sponsor for the first time, covering the final stages of the 2025-26 season.
Through a deal unveiled today, French fintech brand Pennylane is expanding an existing deal with the Top 14 and is now the finals' presenting sponsor until 2028. The last portion of the competition will now be known as the Pennylane Final Phase.
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The original deal between the two parties, a three-year agreement, was signed off at the start of this season, in September. GlobalData Sport valued that initial tie-up at $4.5 million.
As presenting partner, Pennylane will have a significant presence around the Top 14's semi-finals and final, including branding on the match ball, "emblematic field activations," a specific trophy associated with the Final Phase, and naming rights for the Fan Zone at the final's venue.
In addition, there will be digital and editorial-based activations around the deal.
The post-season phase of the Top 14 involves six teams overall, and features quarter-finals, semi-finals, and the grand final.
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By GlobalDataLast season's knockout stages of the 14-team league took place in June, with the final being won by heavyweights Toulouse.
In November, a landmark stable of international media rights agreements was unveiled by the league, brokered by the Two Circles agency.
The competition also launched its global DTC streaming offering, Top 14 Rugby TV, in collaboration with Two Circles and its StayLive software platform.
So far, with 16 rounds of the 2025-26 campaign played, Toulouse head up the Top 14 table.
