Mexican soccer’s FMF governing body has tapped Team Marketing, the prominent sports commercial agency, to lead on media rights sales for its national team.
The wide-ranging deal will see Team manage the media rights for Mexico’s men’s, women’s, and youth category national teams, and will also consult on building out the rights and valuing them.
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Beginning in January 2026, Team will cover sales for both the 2026-30 and 2030-34 media rights cycles, on both the domestic and international levels.
The latter is particularly important for the FMF given the strong Mexican diaspora in the US and its subsequent focus on the market, where its national teams tour annually as part of the MexTour and MexTour W properties.
The FMF has claimed over 65 million fans in the US, and in 2025, the men’s national team won the continental Gold Cup tournament, which was hosted in the country.
On this, FMF commissioner Mikel Arriola commented: “The Mexico National Team is not only the most followed team in Mexico and the United States, but also a brand with extraordinary global potential.
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By GlobalData“This partnership with Team represents a strategic step toward innovating how we engage with our fans, enhancing our presence in two unique markets, and continuing to expand the National Team’s reach and value on the global stage.”
Indeed, with Mexico set to jointly host the 2026 FIFA World Cup alongside the US and Canada, the FMF is seeking to capitalize on and drive its media rights and commercial portfolio.
For TEAM’s part, this move helps to build out the previously Europe-focused agency’s portfolio internationally and with different client profiles.
Team had been the global rights holder of Europe’s elite UEFA Champions League since its creation in 1992, a milestone that marked the start of the modern era of UEFA’s pan-European competitions.
However, in 2022, when UEFA split out its commercial rights in the US and hired Relevant Sports to sell them domestically, TEAM’s exclusivity over those rights was broken, and it would go on to lose them altogether for the 2027-33 cycle, necessitating a move into other markets to make up the significant shortfall.
UEFA was Team's sole client until the agency launched its T/Squared arm in 2023. Last year, that arm acted as an advisor to the Swiss Football League during its domestic rights tender, as well as for the global media rights sales to tennis' Davis Cup and Billie Jean King Cup national teams competitions.
In February, T/Squared agreed a new commercial partnership with esports organization and video game developer Riot Games, while in August, TEAM secured its first post-UEFA client itself in the form of digital-focused six-a-side soccer competition Baller League.
